Course curriculum

  1. 1

    • Here's How To Powerfully Get Started
  2. 2

    • Welcome and Program Orientation

    • The Big Picture: What You’ll Create In Highest Level Transformation

    • The Simplest Way To Scale: Your Path to $100k++ Months Without Webinars, Launches, Or Sales Calls
  3. 3

    • Your Highest Level Client

    • Pleasure & Pain Exercise

    • The Principles of Easy YES Offers

    • The Rapid SHIFT Offer

    • The Offer Testing Script

    • How To Circle Back To Peeps Who Said YES To The Offer Testing Script

    • Offer Testing Script Rhythm

    • The Commitment Journey / Arc of Transformation
  4. 4

    • The Buying Journey

    • 3-Step Easy YES Process

    • Step 1 Handouts

    • Step 2 Handouts

    • Step 3 Handouts

    • The “Straight Up” Hand Raiser

    • Your First Easy Yes UnLaunch, Step By Step

    • How To Write Your Offer Letter

    • Quick Notes On The Grow Your Audience Offer Letter

    • The 6 Copy Checks

    • Walking Through An Easy YES Enrollment Campaign
  5. 5

    • “So They Can…”

    • Why We Don’t Put Objections In The Letter

    • Why We Don’t Put Social Proof In The Letter

    • Copy Critique: The Easy YES Principles In Action
  6. 6

    • Straight Up Handraiser: The Importance of CONTEXT
  7. 7

    • Intro To Highest Level Messaging

    • The Magic Behind the Hand Raiser Formula

    • Straight Up Handraiser: Nurture Handraiser Formula

    • The Magic of Qualifying Your Clients

    • The Simplest Business Model On The Planet, Revisited
  8. 8

    • Diagnosing The Disconnect

    • The Easy YES Dialing In Formula

    • BONUS: How To Dial In Your Front Door Offer – Actual Breakdown
  9. 9

    • The Divine Standard

    • The Confidence Standard

    • The Abundance Standard

    • The Expectation Standard
  10. 10

    • Straight Up Hand Raiser "Power Tips" for Fast Results

    • The Social Proof Hand Raiser

    • When Your Offer is Feeling "Off" or Not-Quite-Right... How to Figure It Out Quickly (The Chessboard Exercise)

    • Some Things To Keep In Mind When Upleveling to Your Highest Level Client

    • How to Piece Out "Language of High-Paying Clients" (Language of Newbie vs. Advanced)

    • Why We Use A PDF File For The Offer Letter

    • What To Say If Someone Isn’t Qualified, or Isn't A Fit

    • What To Do If You Know Someone Is Already Qualified (i.e. a past client who ticks all the boxes on your Qualifying Questions, etc)

    • When Peeps Go Silent After The Qualifiers, Or Silent After The Offer

    • Crickets - Here's What That Means

    • Who to Send the Offer Testing Script to...

    • Offer Testing Script Modified for a Group!

    • The MAGIC of "One Offer, 50 Different Ways"

    • “Do I Have To Help Peeps Make Money?”

    • “Why Would They Pay Me For That?”

    • Should You Use a Deadline, and When?

    • “What Are They Here For” vs “What Are They REALLY Here For”

    • Going From Your PROCESS to Your OFFER

    • If You’re Saying “Who Am I Kidding? This Will Never Work!”

    • How To Handle Pushback When Upleveling Clients And Offers

    • Transitioning From Your “Old Thing” To Your “New Thing”

    • What To Say When They Ask For The Price

    • On Pain, Urgency And How To Curb Those Sales “Wigglies”

    • For Those Going Through ‘Chaos Mode’…
  11. 11

    • How To Create and Run a Facebook Group "Lunch Date"